Diddy backs UK hip-hop invasion
Published: 11th Jun 2010 08:27:27
Rap star Diddy has said he believes British hip-hop is "on the verge of breaking" in the US charts.
The rapper, formerly known as P Diddy and Puff Daddy, has worked with UK acts Tinie Tempah, Chipmunk and Skepta.
"I've always been abreast and respected the UK hip-hop scene and I look forward to great things," he told BBC News.
After enjoying unprecedented success at home over the past two years, some UK urban artists are beginning to make inroads in the US.
Jay Sean and Taio Cruz have both scored number one singles in the US in recent months - the first male UK urban artists to reach the top spot. Both were helped by guest spots from established US stars.
In the UK, nine number one singles have been by homegrown hip-hop acts since May 2009, most by artists that have emerged from the east London grime scene. Tinie Tempah is on course to score the tenth this Sunday.
Diddy, who is currently promoting a new album and stars in the film Get Him To the Greek, said British MCs and producers had found their own voice.
"I think in the past maybe some of the UK hip-hop artists weren't as authentic to where they come from," he said.
"It's all right to be from the UK and it's all right to talk about what you want to talk about and not try to sound or be like somebody from the US."
There is now a "self-pride in UK hip-hop", he continued. "That's the starting point. Hip-hop respects something that's authentic.
"Just like the way in the US it took time for the south and the west coast to break, it's the same thing and I just think that UK hip-hop is on the verge of breaking."
The rapper and music mogul plays a record label boss in Get Him To the Greek, which features comedian Russell Brand as wayward rock star Aldous Snow and is out in the UK on 25 June.
Diddy is relaunching his real-life music career by forming a new group called Diddy - Dirty Money, who release their new single Hello Good Morning on Monday.
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Harvard CitationBBC News, 2010. Diddy backs UK hip-hop invasion [Online] (Updated 11th Jun 2010)
Available at: http://www.ukwirednews.com/news/66553/Diddy-backs-UK-hip-hop-invasion [Accessed 24th Apr 2014]
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With the doors to its brand new £1million training centre officially open, one of the UK's leading apprentice training providers, Bristol based S&B Automotive Academy, is showcasing its world-class facilities by launching a series of foreign student exchanges for the first time in its 41-year history. To get a flavour of what life is like as an apprentice in the UK, the Academy hosted 16 apprentice engineers and bus drivers from the G9 Automotive College in Hamburg, Germany, as part of a Europe-wide vocational training initiative called the ‘Leonardo Programme’ with support from the European Social Fund. In a reciprocal arrangement, S&B will be sending nine apprentices to Germany during February 2012 so that they can get an appreciation of life in the automotive industry on the Continent. A further three German exchange groups are being planned for next year. Designed to assist the development of vocational skills and training across Europe, including work placements for trainees, the Leonardo Programme has a budget of €1.75bn, which is helping to encourage UK organisations to work with their counterparts abroad. In what is expected to be another challenging year for employers in the UK automotive sector, S&B’s Chief Executive, Jon Winter, claims that the exchange initiative will bring many benefits to the Academy and its apprentices: “In a world of global automotive brands, it’s important for our learners to understand the international context of the industry they have chosen to make their career. This new exchange programme will enable apprentices and Academy staff alike to achieve a better understanding of the challenges and opportunities within the automotive arena in Europe. With the Academy’s influence also extending to the USA and Asia, there’s every possibility that this initiative could move further afield in the future.” Continued Winter: “The need for skilled technicians across the world is on the increase and we actively encourage our apprentices to look at broader horizons during their training. Many of them have already learned the phrase ‘Vorsprung durch Gelehrtheit’, quite simply, ‘Advancement through learning.” In the 2010/11 academic year, S&B doubled the number of successful Apprenticeships over the previous year with some 350 apprentices graduating from the Academy. At the same time, achievement levels reached an all-time high with an overall success rate of 85%. For those learners on the Advanced Apprenticeship three-year programme, success rates were even higher, at over 98%. PHOTO CAPTION: As part of their exchange visit, S&B Automotive Academy arranged for the German apprentices to visit Hampshire bus operator, Bluestar, at its Barton Park depot. The students are pictured with S&B’s Andy West (3rd right) and Steve Prewett, Bluestar’s Area Engineering Manager (2nd right). Ends http://www.sandbaa.com