Many cereals 'have more sugar than desserts'
Published: 19th Apr 2010 16:42:31
Some of the leading cereals contain more sugar than cakes, doughnuts and ice cream, research shows.
Kellogg's Crunchy Nut Cornflakes and Coco Pops as well as Weetabix Minis Chocolate Crisp were among those that had the highest sugar content.
While others, including Shreddies and Special K, still had more than some cakes, mySupermarket.co.uk found.
But cereal manufacturers said the products still only accounted for a fraction of average sugar intake.
The food and grocery comparison website gathered data on the sugar content of leading cereal brands and compared them to some of the nation's favourite snacks and deserts.
They found a jam doughnut had 8.6g of sugar, while a scoop of vanilla ice cream had 10g and Vienetta ice cream cake 11g per slice.
Not all cereals had more sugar per serving than those products, but most had more than a slice of McVities chocolate cake, which contains 5.4g.
Jonny Steel, a spokesman for mySupermarket.co.uk said: "Consumers can end up thinking they are choosing a healthy cereal, often because some sound healthy or simply look healthy because of how they are marketed.
"Yet, as with any product bought, shoppers need to make sure they read the nutritional information on the packet to understand the content."
He also warned salt levels were also higher than expected.
But the Association of Cereal Food Manufacturers said: "Breakfast cereals contribute less than 5% salt and sugar to an average day's diet and are packed full of vitamins, minerals and fibre.
"British breakfast cereals are also the best food category in Europe for providing nutrition information on pack, so people can make educated choices about what they want to buy and eat."
At 02:59:05 in HealthSeveral big names have pulled out of the Commonwealth Games in the past few weeks with injuries and illness.
At 01:32:45 in HeadlinesTwo teams of actors and authors are reprising a historic cricket match which died out before World War One. Why?
At 01:30:04 in HeadlinesAuthor Jeremy Clay tells the singular story of the girl who was frightened to death by a coffin.
At 01:14:03 in HealthScientists have discovered a previously unknown virus living in the human gut, according to a study in Nature Communications.
At 00:39:36 in WorldCampaigners in the US are calling for the release of a man in Missouri serving a life sentence without parole for a marijuana offence. They are crowdfunding and using the hashtag #FreeJeff.
At 00:34:38 in SportIt was supposed to be his party.
At 00:34:24 in WorldThe Kuwaiti government's decision to revoke the nationalities of the owner of a pro-opposition TV channel and newspaper, and a former MP along with three members of his family, has sparked fears for the political future of the Gulf state.
At 00:21:57 in WorldExactly 800 years ago on Sunday, in a field next to what is now the airport of Lille, a battle was fought which determined the history of England.
At 00:21:15 in EnglandWhen a postbox mysteriously appeared on the side of a bridge last year it made international headlines and flummoxed spoon bender extraordinaire Uri Geller. But who is the prankster behind this and many other japes?
At 00:20:45 in SportArsenal are close to completing the signing of Southampton defender Calum Chambers for a fee of about £16m.
Harvard CitationBBC News, 2010. Many cereals 'have more sugar than desserts' [Online] (Updated 19th Apr 2010)
Available at: http://www.ukwirednews.com/news/53024/Many-cereals-have-more-sugar-than-desserts [Accessed 26th Jul 2014]
News In Other Categories
Nine people have been rescued after getting cut off by an incoming tide at Rhyl.
Scots actress Karen Gillan is to appear in her biggest movie role yet in Marvel's sci-fi action adventure Guardians of the Galaxy.
People who are ignoring signs not to walk along a County Antrim coastal path are putting their lives at risk, the mayor of Carrickfergus has warned.
Eleanor Bron has joined the cast of Radio 4's rural drama series The Archers, playing a character who first appeared in it 60 years ago.
Campaigners in the US are calling for the release of a man in Missouri serving a life sentence without parole for a marijuana offence. They are crowdfunding and using the hashtag #FreeJeff.
With the doors to its brand new £1million training centre officially open, one of the UK's leading apprentice training providers, Bristol based S&B Automotive Academy, is showcasing its world-class facilities by launching a series of foreign student exchanges for the first time in its 41-year history. To get a flavour of what life is like as an apprentice in the UK, the Academy hosted 16 apprentice engineers and bus drivers from the G9 Automotive College in Hamburg, Germany, as part of a Europe-wide vocational training initiative called the ‘Leonardo Programme’ with support from the European Social Fund. In a reciprocal arrangement, S&B will be sending nine apprentices to Germany during February 2012 so that they can get an appreciation of life in the automotive industry on the Continent. A further three German exchange groups are being planned for next year. Designed to assist the development of vocational skills and training across Europe, including work placements for trainees, the Leonardo Programme has a budget of €1.75bn, which is helping to encourage UK organisations to work with their counterparts abroad. In what is expected to be another challenging year for employers in the UK automotive sector, S&B’s Chief Executive, Jon Winter, claims that the exchange initiative will bring many benefits to the Academy and its apprentices: “In a world of global automotive brands, it’s important for our learners to understand the international context of the industry they have chosen to make their career. This new exchange programme will enable apprentices and Academy staff alike to achieve a better understanding of the challenges and opportunities within the automotive arena in Europe. With the Academy’s influence also extending to the USA and Asia, there’s every possibility that this initiative could move further afield in the future.” Continued Winter: “The need for skilled technicians across the world is on the increase and we actively encourage our apprentices to look at broader horizons during their training. Many of them have already learned the phrase ‘Vorsprung durch Gelehrtheit’, quite simply, ‘Advancement through learning.” In the 2010/11 academic year, S&B doubled the number of successful Apprenticeships over the previous year with some 350 apprentices graduating from the Academy. At the same time, achievement levels reached an all-time high with an overall success rate of 85%. For those learners on the Advanced Apprenticeship three-year programme, success rates were even higher, at over 98%. PHOTO CAPTION: As part of their exchange visit, S&B Automotive Academy arranged for the German apprentices to visit Hampshire bus operator, Bluestar, at its Barton Park depot. The students are pictured with S&B’s Andy West (3rd right) and Steve Prewett, Bluestar’s Area Engineering Manager (2nd right). Ends http://www.sandbaa.com