Many cereals 'have more sugar than desserts'
Published: 19th Apr 2010 16:42:31
Some of the leading cereals contain more sugar than cakes, doughnuts and ice cream, research shows.
Kellogg's Crunchy Nut Cornflakes and Coco Pops as well as Weetabix Minis Chocolate Crisp were among those that had the highest sugar content.
While others, including Shreddies and Special K, still had more than some cakes, mySupermarket.co.uk found.
But cereal manufacturers said the products still only accounted for a fraction of average sugar intake.
The food and grocery comparison website gathered data on the sugar content of leading cereal brands and compared them to some of the nation's favourite snacks and deserts.
They found a jam doughnut had 8.6g of sugar, while a scoop of vanilla ice cream had 10g and Vienetta ice cream cake 11g per slice.
Not all cereals had more sugar per serving than those products, but most had more than a slice of McVities chocolate cake, which contains 5.4g.
Jonny Steel, a spokesman for mySupermarket.co.uk said: "Consumers can end up thinking they are choosing a healthy cereal, often because some sound healthy or simply look healthy because of how they are marketed.
"Yet, as with any product bought, shoppers need to make sure they read the nutritional information on the packet to understand the content."
He also warned salt levels were also higher than expected.
But the Association of Cereal Food Manufacturers said: "Breakfast cereals contribute less than 5% salt and sugar to an average day's diet and are packed full of vitamins, minerals and fibre.
"British breakfast cereals are also the best food category in Europe for providing nutrition information on pack, so people can make educated choices about what they want to buy and eat."
At 01:36:25 in HeadlinesInfo
At 01:35:06 in HeadlinesIt's been 200 years since the British burned Washington, but objects looted in 1814 will probably never be returned, writes Tammy Thueringer.
At 01:17:49 in HealthExciting a specific part of the brain with electromagnetic pulses could boost our ability to remember certain facts, a study in Science suggests.
At 01:15:39 in HealthA study of smokers in Australia suggests there is "no evidence" that the introduction of 'plain' cigarette packaging has changed the way people buy cigarettes.
At 01:13:44 in WorldIn Nashville, Kurdish immigrants have built a community to replace the home many were forced to flee. In a co-production with the BBC, Public Radio International's programme The World took a tour of the area.
At 01:09:15 in HeadlinesSoldiers at Ivory Coast's Sipilou border crossing into Guinea, where the Ebola outbreak started earlier this year, stare blankly into the distance.
At 00:51:10 in WorldA philanthropist couple have launched what they say is the world's first privately funded boat to help migrants in trouble at sea. But can one ship really help the thousands of people who try to cross the Mediterranean each year?
At 00:37:51 in ScotlandPortraits of some of Scotland's leading female politicians have been captured on canvas.
At 00:33:34 in ScotlandAs the people of Scotland weigh up how to vote in the independence referendum, they are asking questions on a range of topics.
At 00:26:27 in HeadlinesIslamic State (IS) has released a video appearing to show the beheading of a Kurdish man as a warning to forces fighting the group in northern Iraq.
Harvard CitationBBC News, 2010. Many cereals 'have more sugar than desserts' [Online] (Updated 19th Apr 2010)
Available at: http://www.ukwirednews.com/news/53024/Many-cereals-have-more-sugar-than-desserts [Accessed 29th Aug 2014]
News In Other Categories
In Nashville, Kurdish immigrants have built a community to replace the home many were forced to flee. In a co-production with the BBC, Public Radio International's programme The World took a tour of the area.
England manager Roy Hodgson insists his side are "not heading to mediocrity" as they prepare to begin their Euro 2016 qualifying campaign next month.
Great British Bake Off contestant Diana Beard has left the show, but the BBC said her exit was due to illness, not a controversy over the latest episode.
Portraits of some of Scotland's leading female politicians have been captured on canvas.
Exciting a specific part of the brain with electromagnetic pulses could boost our ability to remember certain facts, a study in Science suggests.
Hospitals in England will be expected to provide a higher standard of food under new legally-binding rules.