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BongoMagic software aims to breathe life into online recruitment

Category: Media Supplement

Published: 15th Dec 2011 11:20:29

Developers of relationship and referral marketing software BongoMagic, have warned that the majority of online recruitment providers are failing to harness the power of social media networks and changing consumer behaviour online, missing high quality candidates, particularly passive candidates and limiting the reach of recruitment campaigns as a result. “Traditional online recruitment has become a static commodity unable to respond quickly to new and productive online trends. They compete for the same candidates, are less price competitive due to increased search engine advertising costs and completely fail at targeting the passive jobseeker that make up around 75% of the UK working population. “We believe that a change is necessary, a change which encourages the entire industry to embrace the value and potential of social communication,” said Dave Young, Founder and CTO of Larosco, developers of BongoMagic. Having integrated BongoMagic into its operations across the Banking and Finance, Oil and Gas, Engineering and Public sectors, leading recruitment agency RZ Group believes the entire sector could benefit from implementing the latest technologies and social platforms. “Using a social recommendation tool allows us to reach a very wide audience and at the same time reward those who have helped us to fill a position with the correct candidate,” explained Andy Barton, Director at RZ Group. Enabling users to improve the effectiveness of recruitment campaigns and manage the candidate acquisition process efficiently, the social recommendation software serves to harness the power of digital channels and changing consumer behaviour to enhance online recruitment. Expanding the target audience past the first degree of separation, the tool reaches passive candidates through other people’s social networks. “BongoMagic was developed to help support the recruitment process using an online recommendation system to virally communicate jobs to social network audiences. By tracking the entire recommendation process, BongoMagic provides recruiters with visibility over their candidate acquisition strategy and for the first time effectively use multiple digital advertising channels,” Young explained. RZ Group’s Barton added: “The campaigns do not take long to set up and each and every one can be tailored to ensure you get the right message out at the right time. Additionally, everything can be measured so we can continue to tweak campaigns to make them more and more successful. “We use Bongomagic to compliment the work of our consultants [...] At the same time it helps us to achieve our business goals and reach the right candidates for our clients in a very efficient and effective way,” Acting as an electronic ‘word of mouth’ referral system, the platform-independent software utilises existing contact databases to extend the reach of campaigns across all social networks. Empowering consultants to implement a more dynamic and proactive campaign, BongoMagic can be fully integrated and used across the full range of Internet enabled devices including tablet, smartphones, iPhones, Windows and iOS operated devices.

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UK Wired News, 2011. BongoMagic software aims to breathe life into online recruitment [Online] (Updated 15th Dec 2011)
Available at: http://www.ukwirednews.com/news/215693/BongoMagic-software-aims-to-breathe-life-into-online-recruitment [Accessed 18th Apr 2014]

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