21/Aug/2014 - Last News Update: 20:03

London 2012: Olympic wrap will not feature Dow branding

Category: England

Published: 19th Dec 2011 15:44:13

The £7m fabric wrap around the 2012 Olympic Stadium will not feature the branding of sponsor Dow Chemical, Games organisers Locog have confirmed.

Dow was never going to appear on the wrap during the Games, under IOC rules.

But the firm agreed it will also not appear on "test panels" beforehand.

The involvement of US multinational Dow, which manufactures chemicals, had caused controversy due to its links to the firm behind the deadly 1984 Bhopal gas disaster in India.

The highly prominent wrap, which will be 900m (0.56 miles) long and 20m (67ft) high, will surround the stadium.

A Locog spokeswoman said: "There will definitely not be any Dow Chemical branding on the wrap before, during or after the Olympic Games.

"There was discussion about (having the branding on) the test panels but Dow Chemical have now agreed to adhere to what we call our 'clean policy'."

Dow, the world's second-largest chemical manufacturer, is a major sponsor, becoming a Worldwide Olympic Partner in 2010 in a deal which lasts until 2020.

Under strict IOC "clean venue" rules no company is allowed to advertise during the period of the Games.

However the company said it had had the option to feature its branding on five "test panels" which would appear before the event but had agreed with Locog during the summer not to take up this right.

"In mid-summer, Locog and Dow discussed Dow deferring the rights to these five panels to allow free and full execution of the design as determined by Locog," a Dow spokesman said.

"Dow agreed to this to support Locog's and London 2012's vision for the stadium wrap."

In 1999, Dow merged with the Union Carbide Corporation, whose subsidiary Union Carbide India ran the Bhopal pesticide plant where the leak happened. It is considered to be one of the world's worst industrial disasters.

Rights groups, some athletes and Indian and British politicians have called for the company's sponsorship to be shelved.

Dow has said in the past that its $470m (£288m) settlement for those affected by the tragedy is fair and final.

The company insists that while the past must never be forgotten, its "position as a Worldwide Olympic Partner" represents its "vision for the future".

Earlier this month, India instructed its Olympics officials to raise the issue of Dow Chemical's sponsorship of the Games with Locog.

The sports ministry told the Indian Olympic Association (IOA) to convey its concerns, saying there was "strong public sentiment" on the issue.

In November, the IOA said there was "no question" of a boycott of the Games amid the furore over Dow.

London 2012 chairman Lord Coe has previously defended Dow's role, saying he was satisfied, "that at no time did Dow operate, own or were involved with the plant either at the time of the [1984] disaster or crucially at the time of the full and final settlement".

Dow became one of 11 Worldwide Olympic Partners in 2010, joining companies that include Coca-Cola, McDonald's, Samsung, Panasonic and Visa.

BBC News External Link Show Citation

Latest News

Harvard Citation

BBC News, 2011. London 2012: Olympic wrap will not feature Dow branding [Online] (Updated 19th Dec 2011)
Available at: http://www.ukwirednews.com/news/211766/London-2012-Olympic-wrap-will-not-feature-Dow-branding [Accessed 21st Aug 2014]

News In Other Categories

  • Scottish independence: Last debate at Holyrood before vote

    Members of the Scottish parliament have been debating the country's future.
  • BBC 'acted appropriately' in Sir Cliff Richard coverage

    BBC journalists "acted appropriately" in coverage of the police search of Sir Cliff Richard's home, director general Tony Hall has said.
  • BBC 'acted appropriately' in Sir Cliff Richard coverage

    BBC journalists "acted appropriately" in coverage of the police search of Sir Cliff Richard's home, director general Tony Hall has said.
  • Bristol Academy extends reach overseas with first foreign students

    With the doors to its brand new £1million training centre officially open, one of the UK's leading apprentice training providers, Bristol based S&B Automotive Academy, is showcasing its world-class facilities by launching a series of foreign student exchanges for the first time in its 41-year history. To get a flavour of what life is like as an apprentice in the UK, the Academy hosted 16 apprentice engineers and bus drivers from the G9 Automotive College in Hamburg, Germany, as part of a Europe-wide vocational training initiative called the ‘Leonardo Programme’ with support from the European Social Fund. In a reciprocal arrangement, S&B will be sending nine apprentices to Germany during February 2012 so that they can get an appreciation of life in the automotive industry on the Continent. A further three German exchange groups are being planned for next year. Designed to assist the development of vocational skills and training across Europe, including work placements for trainees, the Leonardo Programme has a budget of €1.75bn, which is helping to encourage UK organisations to work with their counterparts abroad. In what is expected to be another challenging year for employers in the UK automotive sector, S&B’s Chief Executive, Jon Winter, claims that the exchange initiative will bring many benefits to the Academy and its apprentices: “In a world of global automotive brands, it’s important for our learners to understand the international context of the industry they have chosen to make their career. This new exchange programme will enable apprentices and Academy staff alike to achieve a better understanding of the challenges and opportunities within the automotive arena in Europe. With the Academy’s influence also extending to the USA and Asia, there’s every possibility that this initiative could move further afield in the future.” Continued Winter: “The need for skilled technicians across the world is on the increase and we actively encourage our apprentices to look at broader horizons during their training. Many of them have already learned the phrase ‘Vorsprung durch Gelehrtheit’, quite simply, ‘Advancement through learning.” In the 2010/11 academic year, S&B doubled the number of successful Apprenticeships over the previous year with some 350 apprentices graduating from the Academy. At the same time, achievement levels reached an all-time high with an overall success rate of 85%. For those learners on the Advanced Apprenticeship three-year programme, success rates were even higher, at over 98%. PHOTO CAPTION: As part of their exchange visit, S&B Automotive Academy arranged for the German apprentices to visit Hampshire bus operator, Bluestar, at its Barton Park depot. The students are pictured with S&B’s Andy West (3rd right) and Steve Prewett, Bluestar’s Area Engineering Manager (2nd right). Ends http://www.sandbaa.com
  • Ebola outbreak: Suspected case in County Donegal

    A suspected case of Ebola is being assessed in County Donegal, the Irish Health Service Executive (HSE) has said.
  • Bank of Scotland to appeal 'double bill' court ruling

    Bank of Scotland has said it will appeal a Belfast High Court judgement that ruled it had unfairly double billed customers who fell behind on their mortgages.