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Outside Line unveils Kids Closer to Nature iPhone app for Arla Foods

Category: Media Supplement

Published: 9th Aug 2011 14:19:50

Creative digital agency Outside Line has developed a unique iPhone app for Arla Foods’ Kids Closer to Nature campaign, in partnership with the Forestry Commission. Designed to inspire people of all ages to explore nature, the app encourages children and adults to spend time getting closer to nature through a series of games and outdoor challenges. Continuing a relationship that has already seen the agency win several industry awards for its work with the brand, the agency set out to create a genuinely innovative app for the Kids Closer to Nature campaign. “Arla Foods challenged us to design and develop an iPhone app which seamlessly marries the concept of the campaign with the latest in smartphone innovations, and I believe we have produced something really exceptional in response. The app allows families to use their iPhones to enhance their experience of the great outdoors and encourage children to engage with nature, appreciate the beauty of green spaces and, perhaps most importantly, have fun in the fresh air and open space,” said Outside Line Director Ant Cauchi. Using the Kids Closer to Nature app, participants are able to search for green spaces near to a specific postcode or town or auto-load a list - enabled by integrated geolocation software - of nearby green spaces to cater for those in need of a quick solution. Drawing upon the Forestry Commission’s extensive database, once the user has selected a search from a number of criteria, the app presents a clear list of the closest woodlands, parks and forests, including icons which offer useful information regarding available facilities such as onsite parking, disabled access and toilets. The iPhone app minimises the inconvenience and fuss involved in planning a trip to the great outdoors by delivering a raft of information relevant to the user’s planned destination ranging from travel instructions to a diary of local events. Chris Packham, TV naturalist and Kids Closer to Nature Ambassador, is thrilled at the latest addition to the campaign. “I am a strong advocate of encouraging young people to get outdoors where they can engage with nature first-hand and get their hands dirty. So I am really excited by Arla Foods’ Kids Closer to Nature iPhone app, which I think it is an innovative way to inspire children and their families to take advantage of all the fantastic green spaces that are right on their doorsteps,” Packham commented. For more information about Arla Foods’ Kids Closer to Nature iPhone app and campaign visit: http://www.kidsclosertonature.co.uk/ http://itunes.apple.com/gb/app/kids-closer-to-nature/id452296674?mt=8

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UK Wired News, 2011. Outside Line unveils Kids Closer to Nature iPhone app for Arla Foods [Online] (Updated 9th Aug 2011)
Available at: http://www.ukwirednews.com/news/177009/Outside-Line-unveils-Kids-Closer-to-Nature-iPhone-app-for-Arla-Foods [Accessed 21st Aug 2014]

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