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Customers placed in the driving seat as Carcraft launches major new guarantee

Category: Media Supplement

Published: 14th Jul 2011 09:25:48

A major initiative has launched this week designed to bolster consumer confidence in the used car market. An industry leading guarantee and benefits package has been introduced to offer potential customers greater peace of mind and after they leave the showroom. The ‘Drive Happy’ guarantee package has been devised by the UK’s largest car supermarket group Carcraft and is being supported with a multi media advertising campaign. Included as standard with every car bought, the ‘Drive Happy’ guarantee package includes a 1 year parts and labour guarantee, free servicing for the first year after purchase, 1 year RAC Roadside assistance, plus a free MOT if needed (within the year). Head of Marketing at Carcraft, Julia Dallimore explains the move: “Britain’s used car market has suffered in recent years thanks to a major decrease in available finance options for customers. “We wanted to be at the forefront of reviving the industry and knew consumer confidence was crucial, with an enhanced customer experience key to this. We listened to what our customers said they wanted and need to give them peace of mind before purchasing a used car and acted accordingly. “With our new guarantee policy we want to remove any concerns customers may have and provide the highest quality customer care on the market. We’ve also included some extra benefits and added value items to achieve this.” The guarantee is the latest stage of Carcraft’s Drive Happy campaign, which launched with a heavyweight marketing campaign at Christmas, based around customer’s happy car journeys rather than direct selling - a major departure for the sector. Dallimore continues: “We already have in place a thorough 120 point car check and dedicated customer services team. We also utilise new channels such as social media to track and engage with customers which allows us to resolve any problems, as well as pick up positive feedback. We know we still have great strides to make as a business and sector but this is another positive step in putting customer needs at the heart of everything we do.” Visit http://www.carcraft.co.uk/whybuy to see the full list of services Carcraft offers customers. -ends- For further information please contact Ben or Rowena on 0161 839 1986 or media@smokinggunpr.co.uk Notes to editors: Carcraft has 11 showrooms across the UK, with thousands of cars available to suit all budgets. All cars are HPI checked and go through a rigorous 120 point inspection by qualified mechanics. Instant finance is available, and a free seven day drive away insurance means customers can simply arrive, then leave the showroom with a new car. Carcraft 1 year Guarantee Your car has been carefully inspected before it left our showroom and we believe that it will serve you well and live up to all your expectations. However, cars are complex machines and from time to time things can go wrong unexpectedly. So, for your peace of mind, all Carcraft cars come with a free 1 year guarantee. This guarantee doesn’t cover the normal Wear and Tear associated with driving – so if you need new tyres, wiper blades, lamps and fuses, these won’t be covered. It also doesn’t cover any accidental damage to your vehicle. But if something mechanical or electrical breaks down, we will cover it. Servicing To ensure your car is kept in good condition and any problems can be spotted early, we provide free servicing for one year after you buy your car. This includes all the servicing based on the schedule recommended by the manufacturer for your car, based on its age and mileage, so that will probably be one service in the year. Whether this is a full or interim service, we will carry it out free at any Carcraft Service Centre. Our qualified mechanics use state-of-the-art equipment so you’ll know your car is in safe hands. The free service includes all labour and consumables (oil, screen wash etc) which are part of the appropriate Carcraft Interim or Premium service. But of course it won’t include any additional work that might be required, unless it’s covered by your Drive Happy Guarantee. RAC Roadside If a breakdown leaves you stranded by the roadside in the United Kingdom or Republic of Ireland during the first year of owning your car, RAC Roadside will be available for you, free of charge. A contractor will try to repair your car at the roadside and get you on your way. If this is not possible, or the repairs are unwise, the car and up to 7 people will be taken to a destination of your choice, or a garage, within ten miles. Please note this is not an insurance policy. Carcraft has an agreement with RAC which enables Carcraft to offer the services described. MOT If your car needs an MOT test during the first year of ownership, we’ll do this free at any Carcraft Service Centre.

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UK Wired News, 2011. Customers placed in the driving seat as Carcraft launches major new guarantee [Online] (Updated 14th Jul 2011)
Available at: http://www.ukwirednews.com/news/173775/Customers-placed-in-the-driving-seat-as-Carcraft-launches-major-new-guarantee [Accessed 24th Apr 2014]

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