New Guarantee Puts Customers in the Driving Seat
Category: Media Supplement
Published: 8th Jul 2011 16:51:38
Customers placed in the driving seat as Carcraft launches major new guarantee
A major initiative has launched this week designed to bolster consumer confidence in the used car market.
An industry leading guarantee and benefits package has been introduced to offer potential customers greater peace of mind and after they leave the showroom.
The ‘Drive Happy’ guarantee package has been devised by the UK’s largest car supermarket group Carcraft and is being supported with a multi media advertising campaign.
Included as standard with every car bought, the ‘Drive Happy’ guarantee package includes a 1 year parts and labour guarantee, free servicing for the first year after purchase, 1 year RAC Roadside assistance, plus a free MOT if needed (within the year).
Head of Marketing at Carcraft, Julia Dallimore explains the move: “Britain’s used car market has suffered in recent years thanks to a major decrease in available finance options for customers.
“We wanted to be at the forefront of reviving the industry and knew consumer confidence was crucial, with an enhanced customer experience key to this. We listened to what our customers said they wanted and need to give them peace of mind before purchasing a used car and acted accordingly.
“With our new guarantee policy we want to remove any concerns customers may have and provide the highest quality customer care on the market. We’ve also included some extra benefits and added value items to achieve this.”
The guarantee is the latest stage of Carcraft’s Drive Happy campaign, which launched with a heavyweight marketing campaign at Christmas, based around customer’s happy car journeys rather than direct selling - a major departure for the sector.
“We already have in place a thorough 120 point car check and dedicated customer services team. We also utilise new channels such as social media to track and engage with customers which allows us to resolve any problems, as well as pick up positive feedback. We know we still have great strides to make as a business and sector but this is another positive step in putting customer needs at the heart of everything we do.”
Visit http://www.carcraft.co.uk/whybuy to see the full list of services Carcraft offers customers.
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Harvard CitationUK Wired News, 2011. New Guarantee Puts Customers in the Driving Seat [Online] (Updated 8th Jul 2011)
Available at: http://www.ukwirednews.com/news/168741/New-Guarantee-Puts-Customers-in-the-Driving-Seat [Accessed 24th Apr 2014]
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With the doors to its brand new £1million training centre officially open, one of the UK's leading apprentice training providers, Bristol based S&B Automotive Academy, is showcasing its world-class facilities by launching a series of foreign student exchanges for the first time in its 41-year history. To get a flavour of what life is like as an apprentice in the UK, the Academy hosted 16 apprentice engineers and bus drivers from the G9 Automotive College in Hamburg, Germany, as part of a Europe-wide vocational training initiative called the ‘Leonardo Programme’ with support from the European Social Fund. In a reciprocal arrangement, S&B will be sending nine apprentices to Germany during February 2012 so that they can get an appreciation of life in the automotive industry on the Continent. A further three German exchange groups are being planned for next year. Designed to assist the development of vocational skills and training across Europe, including work placements for trainees, the Leonardo Programme has a budget of €1.75bn, which is helping to encourage UK organisations to work with their counterparts abroad. In what is expected to be another challenging year for employers in the UK automotive sector, S&B’s Chief Executive, Jon Winter, claims that the exchange initiative will bring many benefits to the Academy and its apprentices: “In a world of global automotive brands, it’s important for our learners to understand the international context of the industry they have chosen to make their career. This new exchange programme will enable apprentices and Academy staff alike to achieve a better understanding of the challenges and opportunities within the automotive arena in Europe. With the Academy’s influence also extending to the USA and Asia, there’s every possibility that this initiative could move further afield in the future.” Continued Winter: “The need for skilled technicians across the world is on the increase and we actively encourage our apprentices to look at broader horizons during their training. Many of them have already learned the phrase ‘Vorsprung durch Gelehrtheit’, quite simply, ‘Advancement through learning.” In the 2010/11 academic year, S&B doubled the number of successful Apprenticeships over the previous year with some 350 apprentices graduating from the Academy. At the same time, achievement levels reached an all-time high with an overall success rate of 85%. For those learners on the Advanced Apprenticeship three-year programme, success rates were even higher, at over 98%. PHOTO CAPTION: As part of their exchange visit, S&B Automotive Academy arranged for the German apprentices to visit Hampshire bus operator, Bluestar, at its Barton Park depot. The students are pictured with S&B’s Andy West (3rd right) and Steve Prewett, Bluestar’s Area Engineering Manager (2nd right). Ends http://www.sandbaa.com
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