Ayn Rand: Why is she so popular?
Published: 17th Aug 2012 10:51:14
A Russian-American writer who died 30 years ago is still selling hundreds of thousands of books a year, and this week one of her former devotees, Paul Ryan, became Mitt Romney's running mate in the US presidential election. So why is Ayn Rand and her most famous work, Atlas Shrugged, so popular?
It's 1,200 pages long and was panned by critics when it was published 55 years ago.
Yet few novels have had an impact as enduring as Atlas Shrugged, a dystopian allegory in which captains of industry struggle against stifling regulations and an over-reaching government and one by one close down production, bringing the world economy to its knees.
Rand's philosophy, which she called objectivism, tapped directly into the American ideals of freedom, hard work and individualism. In novels like Atlas Shrugged, and her non-fiction like The Virtues of Selfishness, Rand argued for the removal of any religious or political controls that hindered the pursuit of self-interest.
As she explained in a 1959 television interview: "I am primarily the creator of a new cult of morality which has so far been believed impossible - namely, a morality not based on faith, not on emotion, not on arbitrary edicts, mystical or social, but on reason."
She believed, she added, that man's "highest moral purpose is the achievement of his own happiness, and that he must not force other people, nor accept their right to force him, that each man must live as an end in himself and follow his own rational self-interest."
Atlas Shrugged is her magnum opus, set in an undated American future, although it is reminiscent of the 1950s. The strike by millionaire tycoons is orchestrated by the Christ-like figure of John Galt, who towards the end of the novel makes a 60-page speech that took Rand two years to write.
Her voice and ideas are clearly present in the noble characters of Galt, railway heiress Dagny Taggart, copper magnate Francisco d'Anconia and steel tycoon Hank Rearden.
This quartet are idealised figures, capitalist high-fliers who must defeat Rand's "looter" enemies - unions, lobbyists, government officials and any supporters of altruism and welfare.
Mystery surrounds the identity of John Galt, who persuades the greatest minds in business, music and science to withdraw to a mountain hideaway.
"I swear - by my life and my love of it - that I will never live for the sake of another man, nor ask another man to live for mine."
The novel's chief protagonist is Dagny Taggart, vice-president of Taggart Continental railroad company, who has an unwavering commitment to her work. She also has complete sexual freedom, having affairs with Galt, Rearden and D'Anconia.
"Francisco, what's the most depraved human being?"
(He answers:) "The man without a purpose."
Hank Rearden is a steel magnate who finds his ability to produce is continually limited by over-regulating lawmakers who seize the property of capitalists in order to redistribute the country's wealth. Rearden's struggle, clearly articulated when he appears in court, illustrates the over-reaching of government and the dangers of altruism.
"I work for nothing but my own profit, which I make by selling a product they need to men who are willing and able to buy it. I do not produce it for their benefit at the expense of mine, and they do not buy it for my benefit... we deal as equals by mutual consent to mutual advantage - and I am proud of every penny I have earned in this matter."
Francisco d'Anconia is a childhood friend and first love of Dagny's, also an heir to the world's biggest copper company. But he deliberately runs down his company to keep it out of state hands.
"There's nothing of any importance in life - except how well you do your work. Nothing. Only that. Whatever else you are, will come from that. It's the only measure of human value."
Rand herself saw this struggle play out in the most traumatic way.
Born into a Jewish family called Rosenbaum in St Petersburg, she was just 12 when she witnessed her father's pharmacy being seized by the Bolsheviks.
Ayn Rand has become shorthand in popular culture for "ruthless selfishness, intellectual precocity, or both", says historian Jennifer Burns in her Rand biography Goddess of the Market.
In Mad Men, Bertram Cooper, senior partner at ad agency Sterling Cooper, is an avowed Ayn Rand fan. While giving his protege Don Draper a hefty bonus, he encourages him to read Atlas Shrugged. "Take $1.99 out of that $2,500 and buy yourself a copy."
In Dirty Dancing, womanising waiter Robbie urges Baby to read The Fountainhead as she confronts him about getting dancer Penny pregnant. "Some people count and some people don't," he shrugs.
"Ooo, The Fountainhead!" coos Marge appreciatively in The Simpsons. "Mom! Isn't that book the bible of right-wing losers?" chides daughter Lisa.
A previous Simpsons episode saw Maggie placed at the Ayn Rand School for Tots, where "A means A".
"Many scenes from Atlas Shrugged are transmuted and re-enacted scenes from Rand's childhood," says biographer Anne Heller. "When the government comes to take Hank Rearden's patent from him and he refuses, that is what she wished would have happened to her father."
She never forgot that injustice and humiliation, says Heller, author of Ayn Rand and the World She Made, even when she arrived in the US eight years later.
"They [her family] were told it was for the good of the people, but she saw that people who worked hard like her father had to sacrifice years of hard work for people she thought had not educated themselves. She saw the same forces at work in the US when FDR's New Deal got a foothold."
Her first novel, The Fountainhead, about an architect, was a word-of-mouth success and made into a film starring Gary Cooper.
It drew a committed group of supporters to Rand, some of whom gathered every Saturday at her New York apartment to read extracts from her next book. Among them was an economic forecaster called Alan Greenspan, who became her close friend and eventually chairman of the US Federal Reserve.
Despite this dedicated following, reviews of Atlas Shrugged in 1957 were not favourable, and its message united both left and right in condemnation. Gore Vidal described it as "almost perfect in its immorality".
I read Atlas Shrugged when I was 26 and it connected with me greatly, especially the heroine. I identified with Dagny Taggart, the way she was very good at her job. A year later, when I was setting up the company and discussing with someone who also read the book what it should be named, the answer was John Galt, because of the way he represented the coming together of great minds.
We have a lot of strong-minded, independent individuals and each individual has a goal on a team, but we are all moving in the same direction.
But this didn't stop it from becoming an international bestseller, as millions were drawn to her central message of individualism and unfettered capitalism, even if they didn't buy into her whole philosophy. In the 1990s, a survey by the Library of Congress named Atlas Shrugged as the most influential book in the US, after the Bible.
And more than 50 years after publication, sales are booming. According to Nielsen BookScan, more than 300,000 copies were sold in the US in 2009, pushing sales for all her works past the half-million mark that year.
The extent of her influence was demonstrated this week when Paul Ryan joined the Mitt Romney ticket, although he has now distanced himself from her work.
In 2005, Ryan told the Atlas Society how Rand "taught me quite a bit about who I am and what my value systems are". But earlier this year, he told the National Review that as a Catholic he rejected her atheism.
Beyond politics, the novel also had an impact in Silicon Valley, where entrepreneurs identified with its emphasis on heroic individuals and their work ethic. Some have named their companies or their newborn children after the author or her characters.
Rand's popularity is not confined to the US, however, with healthy book sales in the UK, India, Australia, Italy and South Africa.
But she speaks most directly to American conservatives, says Timothy Stanley, a British historian at the University of Oxford who writes about US politics for the Daily Telegraph.
"American Conservatism is fundamentally about the relationship between the individual and the community, about jealously protecting the individual's liberty.
"British Conservativism is about the Queen, the Anglican Church and rituals like tea. It's less about the economy or your relationship with government, so there is very little in Ayn Rand that they could identify with."
Paul Ryan genuinely fell out of love with Randian ideas, says Stanley, and that comes with age. "Atlas Shrugged was a very exciting book to read when you're young but then you grow up and get a family and develop a relationship with God.
"Rand teaches you that the individual is in complete control of their life and adolescents are terrified of being told what to do. She tells students that when they leave college they will work for liberals who will take their taxes and don't know anything. She massages the egos of juveniles."
The emergence of the Tea Party - a wing of the Republican Party which favours a shrinking of the state - appears to be driving her recent resurgence.
"She's become a more dominant influence than she's ever been and that's bad because she's made it cool to be selfish. It's bad for the people outside her favoured elite, the 99%. And it's bad for the morality of the US," says Gary Weiss, author of Ayn Rand Nation: The Hidden Struggle for America's Soul.
In Rand's later life, her followers turned away from her - some were appalled to learn she had been conducting a 14-year affair with her associate Nathaniel Branden, apparently with the consent of her own husband and Branden's wife, Rand's close friend Barbara.
Objectivism is designed as a guide to life, and celebrates the remarkable potential and power of you, the individual. Objectivism also challenges the doctrines of irrationalism, self-sacrifice, brute force, and collectivism that have brought centuries of chaos and misery into the lives of millions of individuals. It provides fascinating insights into the world of politics, art, education, foreign policy, science, and more, rewarding you with a rich understanding of how ideas shape your world. Those who discover Objectivism often describe the experience as life-changing and liberating.
The Atlas Society
Others were put off for other reasons. One former acolyte, Jerome Tuccille, recalls supporters being "robotic" in their admiration and after two or three years, he turned his attention to less "flawed" libertarian causes.
"She could give a great speech but she was very harsh and very vindictive to anyone who challenged her. She wasn't open to debate but trounced them as irrational, altruistic and hopeless.
"Rand's world was black and white. You are either all good or all bad. Her world is a good fictional representation but it doesn't work in reality in terms of human beings."
This difficulty was most clearly illuminated in Rand's final, lonely years when she claimed social security - an act her critics saw as inherently hypocritical but others said was her due.
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Harvard CitationBBC News, 2012. Ayn Rand: Why is she so popular? [Online] (Updated 17th Aug 2012)
Available at: http://www.ukwirednews.com/news/1446782/Ayn-Rand-Why-is-she-so-popular [Accessed 10th Mar 2014]
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