Unilever quits as Tate Modern's Turbine Hall sponsor
Published: 17th Aug 2012 10:32:35
Unilever is ending its 12 year sponsorship of the Tate Modern's Turbine Hall, which has seen artists such as Anish Kapoor and Rachel Whiteread create exhibits in the venue.
The £4.41 million sponsorship has resulted in 13 commissioned pieces for The Unilever Series since 2000.
Ai Weiwei famously filled the huge space with millions of porcelain sunflower seeds in 2010.
This year's commission by Tino Sehgal will be the last one Unilever sponsors.
Sehgal's These Associations, which closes on 28 October, is the first live performance piece in the former power station on London's South Bank.
It consists of encounters between professional storytellers and visitors.
Almost 30 million people have visited the Turbine Hall since 2000 to see some of the museum's most popular and memorable works of art for free, including Olafur Eliasson's Weather Project and Doris Salcedo's Shibboleth which featured a crack running the length of the hall in 2007.
There will not be a Turbine Hall commission in 2013 because of planned building work to extend the Tate Modern.
A spokesperson said: "We will start discussions with other companies about the sponsorship of the Turbine Hall commission from 2014 onwards."
Unilever, whose brands include Pot Noodle and PG Tips, said it is "very proud" of what The Unilever Series has achieved, showcasing the work of "some of the world's most imaginative and exciting modern artists".
The first phase of Tate Modern's extension, the £90m performance art and video installation space called the Tanks, opened in July.
The £215 million project, which has been delayed from it's original 2012 opening to 2016, will increase Tate Modern's size by 60%, adding 21,000 square metres of new space.
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Harvard CitationBBC News, 2012. Unilever quits as Tate Modern's Turbine Hall sponsor [Online] (Updated 17th Aug 2012)
Available at: http://www.ukwirednews.com/news/1446772/Unilever-quits-as-Tate-Moderns-Turbine-Hall-sponsor [Accessed 24th Apr 2014]
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