Yahoo's Axis offers visual results to search requests
Published: 24th May 2012 12:35:24
Yahoo has launched new search software which offers results as a swipeable string of webpage previews rather than a list of links.
Called Axis, the service is being released as an app for Apple's iPads and iPhones, and as a plug-in for web browsers.
It may help Yahoo combat the declining popularity of its search tools.
However, it will not be a money-spinner at launch since adverts are not included in the results.
Other innovations include:
"By supercharging the browser with a visually rich search experience and seamlessly connecting that experience across all of your devices, we are delivering an experience that will change the game," blogged Yahoo's special products management director Ethan Batraski.
"We decided to remove all the noise so you can focus on what you really want."
The app is initially only available in the US, but will become available to France, the UK and some other markets by the end of the year.
Recent data from digital analytics firm comScore suggested that in April, Yahoo sites accounted for just 13.5% of search queries in the US. Two years earlier the figure was 20.4%.
The web portal is also engaged in a tie-up with Microsoft's Bing search service, sharing its AdCenter technology.
But last month Yahoo's former chief executive admitted that the alliance was "not yet delivering" what had been expected.
Early reviews have praised Axis's design and the convenience of the service.
However, other attempts to introduce visual search results have failed to win much traction.
Oolone, Redz and Simploos already offer webpage previews as an alternative to links.
Bing also used to offer a "visual search" feature using its Searchlight technology offering tease image results, rather than webpage previews. However, it ditched the option because it was hardly used.
But one internet analyst told the BBC that Yahoo may have more success thanks to its focus on mobile devices.
"What is neat about this is that their user interface helps reinvent search by allowing people to swipe and flick through results," said Ian Maude from Enders Analysis.
"That takes advantage of the way they typically interact with their tablet and smartphone touch screens.
"I particularly like the visual aspect to it - for instance allowing you to preview the weather forecast without having to click through to the page selected."
Yahoo says it aims to add more features and release the app for other devices "in the coming future".
At 10:58:26 in EnglandA man has been charged with attempted murder after a woman was found with neck injuries at a house in Slough.
At 10:57:58 in HeadlinesThree more suspected al-Qaeda militants have been killed in a drone strike in southern Yemen, local officials say.
At 10:52:04 in ScotlandThe head of the CBI has said the business organisation does not think the economic case for Scottish independence has been made.
At 10:49:16 in HeadlinesThe National Union of Teachers' conference has voted for a one-day strike in England and Wales in the week beginning on 23 June.
At 10:46:16 in EnglandSeveral chickens and ducks have been seriously injured in a "savage and sadistic act of cruelty" in Cornwall, police have said.
At 10:44:37 in WalesA teenage girl was told she had a common yeast infection by doctors who failed to spot she had cervical cancer.
At 10:43:29 in EnglandWork is set to start on replacing a dam at a Sussex lake.
At 10:39:52 in EnglandCases of malignant melanoma in south-west England have "dramatically increased", according to new figures from Cancer Research UK.
At 10:37:38 in HeadlinesRussian Foreign Minister Sergei Lavrov has accused the Kiev authorities of breaking last week's Geneva accord on resolving the Ukraine crisis.
At 10:30:38 in HeadlinesSherpa guides in Nepal have demanded more compensation for the families of 13 of their colleagues killed in an avalanche on Mount Everest on Friday.
Harvard CitationBBC News, 2012. Yahoo's Axis offers visual results to search requests [Online] (Updated 24th May 2012)
Available at: http://www.ukwirednews.com/news/1430721/Yahoos-Axis-offers-visual-results-to-search-requests [Accessed 21st Apr 2014]
News In Other Categories
Journalist and broadcaster Victoria Coren Mitchell made poker history on Sunday by becoming the first two-time winner of the European Poker Tour.
A teenage girl was told she had a common yeast infection by doctors who failed to spot she had cervical cancer.
The head of the CBI has said the business organisation does not think the economic case for Scottish independence has been made.
The incidence of the most serious skin cancer in Great Britain is now five times higher than it was in the 1970s, figures show.
Online social media is being misused to insult, intimidate and smear staff in schools, the conference of the NASUWT teachers' union will hear.
A man has been charged with attempted murder after a woman was found with neck injuries at a house in Slough.