31/Jul/2014 - Last News Update: 05:54

Yahoo's Axis offers visual results to search requests

Category: Technology

Published: 24th May 2012 12:35:24

Yahoo has launched new search software which offers results as a swipeable string of webpage previews rather than a list of links.

Called Axis, the service is being released as an app for Apple's iPads and iPhones, and as a plug-in for web browsers.

It may help Yahoo combat the declining popularity of its search tools.

However, it will not be a money-spinner at launch since adverts are not included in the results.

Other innovations include:

"By supercharging the browser with a visually rich search experience and seamlessly connecting that experience across all of your devices, we are delivering an experience that will change the game," blogged Yahoo's special products management director Ethan Batraski.

"We decided to remove all the noise so you can focus on what you really want."

The app is initially only available in the US, but will become available to France, the UK and some other markets by the end of the year.

Recent data from digital analytics firm comScore suggested that in April, Yahoo sites accounted for just 13.5% of search queries in the US. Two years earlier the figure was 20.4%.

The web portal is also engaged in a tie-up with Microsoft's Bing search service, sharing its AdCenter technology.

But last month Yahoo's former chief executive admitted that the alliance was "not yet delivering" what had been expected.

Early reviews have praised Axis's design and the convenience of the service.

However, other attempts to introduce visual search results have failed to win much traction.

Oolone, Redz and Simploos already offer webpage previews as an alternative to links.

Bing also used to offer a "visual search" feature using its Searchlight technology offering tease image results, rather than webpage previews. However, it ditched the option because it was hardly used.

But one internet analyst told the BBC that Yahoo may have more success thanks to its focus on mobile devices.

"What is neat about this is that their user interface helps reinvent search by allowing people to swipe and flick through results," said Ian Maude from Enders Analysis.

"That takes advantage of the way they typically interact with their tablet and smartphone touch screens.

"I particularly like the visual aspect to it - for instance allowing you to preview the weather forecast without having to click through to the page selected."

Yahoo says it aims to add more features and release the app for other devices "in the coming future".

Source:
BBC News External Link Show Citation

Latest News

Harvard Citation

BBC News, 2012. Yahoo's Axis offers visual results to search requests [Online] (Updated 24th May 2012)
Available at: http://www.ukwirednews.com/news/1430721/Yahoos-Axis-offers-visual-results-to-search-requests [Accessed 31st Jul 2014]

News In Other Categories

  • Guatemala's Ixil Mayans bury victims of 1982 massacre

    The remains of 31 indigenous Ixil Mayans, killed at the height of the Guatemala civil war, have been buried in the country's north-west.
  • Guardians of the Galaxy's quest to put the fun back into fantasy

    Move over, Iron Man. Get the door, Thor. There's a new team of comic book superheroes coming our way - and this time they've got a raccoon.
  • Ebola: UK border staff 'unprepared' says union leader

    Border, immigration and customs staff feel unprepared to deal with people coming to the UK with possible cases of the Ebola virus, a union leader says.
  • Portugal's Banco Espirito Santo in 3.6bn euros loss

    Portugal's Banco Espirito Santo (BES) has reported a bigger-than-expected loss of 3.6bn euros ($4.8bn; £2.8bn) for the first six months of the year.
  • Bristol Academy extends reach overseas with first foreign students

    With the doors to its brand new £1million training centre officially open, one of the UK's leading apprentice training providers, Bristol based S&B Automotive Academy, is showcasing its world-class facilities by launching a series of foreign student exchanges for the first time in its 41-year history. To get a flavour of what life is like as an apprentice in the UK, the Academy hosted 16 apprentice engineers and bus drivers from the G9 Automotive College in Hamburg, Germany, as part of a Europe-wide vocational training initiative called the ‘Leonardo Programme’ with support from the European Social Fund. In a reciprocal arrangement, S&B will be sending nine apprentices to Germany during February 2012 so that they can get an appreciation of life in the automotive industry on the Continent. A further three German exchange groups are being planned for next year. Designed to assist the development of vocational skills and training across Europe, including work placements for trainees, the Leonardo Programme has a budget of €1.75bn, which is helping to encourage UK organisations to work with their counterparts abroad. In what is expected to be another challenging year for employers in the UK automotive sector, S&B’s Chief Executive, Jon Winter, claims that the exchange initiative will bring many benefits to the Academy and its apprentices: “In a world of global automotive brands, it’s important for our learners to understand the international context of the industry they have chosen to make their career. This new exchange programme will enable apprentices and Academy staff alike to achieve a better understanding of the challenges and opportunities within the automotive arena in Europe. With the Academy’s influence also extending to the USA and Asia, there’s every possibility that this initiative could move further afield in the future.” Continued Winter: “The need for skilled technicians across the world is on the increase and we actively encourage our apprentices to look at broader horizons during their training. Many of them have already learned the phrase ‘Vorsprung durch Gelehrtheit’, quite simply, ‘Advancement through learning.” In the 2010/11 academic year, S&B doubled the number of successful Apprenticeships over the previous year with some 350 apprentices graduating from the Academy. At the same time, achievement levels reached an all-time high with an overall success rate of 85%. For those learners on the Advanced Apprenticeship three-year programme, success rates were even higher, at over 98%. PHOTO CAPTION: As part of their exchange visit, S&B Automotive Academy arranged for the German apprentices to visit Hampshire bus operator, Bluestar, at its Barton Park depot. The students are pictured with S&B’s Andy West (3rd right) and Steve Prewett, Bluestar’s Area Engineering Manager (2nd right). Ends http://www.sandbaa.com
  • Missing Dublin man found dead in County Meath

    Irish police have launched an investigation after the body of a missing man was found in County Meath.