Yahoo's Axis offers visual results to search requests
Published: 24th May 2012 12:35:24
Yahoo has launched new search software which offers results as a swipeable string of webpage previews rather than a list of links.
Called Axis, the service is being released as an app for Apple's iPads and iPhones, and as a plug-in for web browsers.
It may help Yahoo combat the declining popularity of its search tools.
However, it will not be a money-spinner at launch since adverts are not included in the results.
Other innovations include:
"By supercharging the browser with a visually rich search experience and seamlessly connecting that experience across all of your devices, we are delivering an experience that will change the game," blogged Yahoo's special products management director Ethan Batraski.
"We decided to remove all the noise so you can focus on what you really want."
The app is initially only available in the US, but will become available to France, the UK and some other markets by the end of the year.
Recent data from digital analytics firm comScore suggested that in April, Yahoo sites accounted for just 13.5% of search queries in the US. Two years earlier the figure was 20.4%.
The web portal is also engaged in a tie-up with Microsoft's Bing search service, sharing its AdCenter technology.
But last month Yahoo's former chief executive admitted that the alliance was "not yet delivering" what had been expected.
Early reviews have praised Axis's design and the convenience of the service.
However, other attempts to introduce visual search results have failed to win much traction.
Oolone, Redz and Simploos already offer webpage previews as an alternative to links.
Bing also used to offer a "visual search" feature using its Searchlight technology offering tease image results, rather than webpage previews. However, it ditched the option because it was hardly used.
But one internet analyst told the BBC that Yahoo may have more success thanks to its focus on mobile devices.
"What is neat about this is that their user interface helps reinvent search by allowing people to swipe and flick through results," said Ian Maude from Enders Analysis.
"That takes advantage of the way they typically interact with their tablet and smartphone touch screens.
"I particularly like the visual aspect to it - for instance allowing you to preview the weather forecast without having to click through to the page selected."
Yahoo says it aims to add more features and release the app for other devices "in the coming future".
At 06:02:37 in HeadlinesIt was a political defection that seemed to catch everyone by surprise.
At 06:00:32 in EnglandA former Rotherham children's services director is facing calls to resign from her current job in Australia.
At 05:57:33 in HeadlinesMore than three million Syrians are now registered as refugees and the desperate crisis is only getting worse, the UN's refugee agency says.
At 05:49:07 in HeadlinesThe Icelandic Met Office has raised its aviation warning level near the Bardarbunga volcano to red after an eruption began overnight.
At 05:46:30 in SportCiCi Bellis could not quite prolong the fairytale, but she extended her stay long enough to dominate for a second day at the US Open.
At 05:20:34 in HeadlinesAn Indian activist who was thought to have died in a car fire near the capital, Delhi, has been found alive in the southern city of Bangalore.
At 05:11:54 in BusinessJapan's economy has shown signs of stagnation and some weakness as households spent less and factory output stayed flat in July.
At 04:52:27 in HeadlinesPakistan's powerful army chief has stepped in to the political deadlock between the PM and two opposition figures leading huge anti-government rallies in the capital, Islamabad.
At 04:51:15 in PoliticsDisaffected MPs from both Labour and the Conservatives could join UKIP if it wins in a by-election caused by the defection of Tory Eurosceptic Douglas Carswell, leader Nigel Farage has said.
At 03:37:08 in EnglandFrom art deco and Bakelite, through to groovy wallpaper and shag pile, ending up in the age of flat-screen televisions and wi-fi. Not many of us end up observing the decades' changing fashions so acutely inside our homes.
Harvard CitationBBC News, 2012. Yahoo's Axis offers visual results to search requests [Online] (Updated 24th May 2012)
Available at: http://www.ukwirednews.com/news/1430721/Yahoos-Axis-offers-visual-results-to-search-requests [Accessed 29th Aug 2014]
News In Other Categories
Great British Bake Off contestant Diana Beard has left the show, but the BBC said her exit was due to illness, not a controversy over the latest episode.
Japan's economy has shown signs of stagnation and some weakness as households spent less and factory output stayed flat in July.
More than three million Syrians are now registered as refugees and the desperate crisis is only getting worse, the UN's refugee agency says.
Exciting a specific part of the brain with electromagnetic pulses could boost our ability to remember certain facts, a study in Science suggests.
Disaffected MPs from both Labour and the Conservatives could join UKIP if it wins in a by-election caused by the defection of Tory Eurosceptic Douglas Carswell, leader Nigel Farage has said.
Portraits of some of Scotland's leading female politicians have been captured on canvas.