Swansea City: Fans dress as Elvis, and businesses enjoy Premier League stay
Published: 13th May 2012 10:43:28
It has been quite a debut Premier League year for Swansea City, and fans and some businesses are lapping it up.
Many supporters will dress as Elvis Presley for Sunday's final game of the season at home to Liverpool.
Manager Brendan Rodgers urged fans to dress as Elvis after proving wrong bookies who had said Presley was more likely to return than City stay up.
Some hoteliers say they have also reaped the benefit of the Premier League, with bookings up.
Swansea became the first Welsh club to reach the Premier League a year ago, and shocked many pundits by beating Manchester City and Arsenal, and drawing with Chelsea and Tottenham.
"I will be asking all of the fans if they can wear as many Elvis Presley costumes as we can," said Rodgers.
"When we got promoted, the bookies said there was a greater chance of seeing Elvis than us staying at this level.
When we got promoted, the bookies said there was a greater chance of seeing Elvis than us staying at this level”
"As a show of our achievement and a bit of fun, we will ask our supporters for that and we will see what the reaction is."
Fancy dress shops have since reported sales of Elvis wigs and costumes and the Swans are also offering free downloadable Elvis masks on their website.
Rob Guy, co-owner of Mardi Gras fancy dress shop in the city centre is delighted by the response.
"The fans are really taking this on," he said. "It's going to be incredible to see on Sunday.
"We've sold a lot of the Elvis face masks, wigs and glasses."
Swansea have won many plaudits for their flowing, passing football on the pitch and next season will be able to celebrate their centenary in the top flight.
But the city has also been reaping the rewards off the pitch.
Swansea council says activity on its visit Swansea Bay website is up 44% on the previous year.
According to hotel consultancy service PKF, hotel occupancy has risen 9% between September 2011 and March 2012, on the previous year, outperforming Wales and the rest of the UK.
Ian Harding-Jones, general manager for Mercure, about a mile away from the Liberty Stadium, said: "I think for me it's defied expectations.
"We've averaged 20 rooms per game and I'd say 70% of them have been two-night stays.
I think for me it's defied expectations”
"If you're driving all the way from Newcastle, Sunderland or Manchester, you're not going to drive up and back in a day."
Mr Harding-Jones said supporters have been sent in the direction of Mumbles and the Gower, and some have returned to Swansea over the Easter and May bank holidays.
David Pickernell, a professor of economic policy at the University of Glamorgan said Swansea being in the Premier League should be part of the overall strategy for promoting the city for economic development more widely.
He added: "I think it's also about trying to promote the football and sport more widely in the area as activities that tourists who aren't coming there for the football or rugby to offer that as being an additional attraction as well."
At 20:01:21 in Northern IrelandTwo men arrested after a security alert in County Tyrone on Tuesday have been charged.
At 19:30:10 in Northern IrelandA man swindled out of almost £50,000 in a Spanish property fraud has criticised the length of the sentence given to the woman who stole his money.
At 19:29:47 in HeadlinesEmergency services are continuing to search overnight for almost 300 people missing after a ferry carrying 462 people sank off South Korea.
At 19:23:22 in SportWith 100 New Zealand caps, a record 1,440 international points, and a World Cup winners' medal in the bag, Dan Carter has little left to prove.
At 19:10:54 in WalesTributes have been paid to a well known Anglesey footballer and coach who died in van crash on Monday.
At 18:59:37 in SportMansfield Town boss Paul Cox is already looking at trialists as he bids to strengthen his squad for next season.
At 18:51:17 in WalesA bid to turn eight-acres of fields in Brecon into a village green has been stopped in its tracks.
At 18:46:03 in SportNottinghamshire's Mick Newell has said he was interviewed for the vacant England head coach role on Wednesday.
At 18:35:09 in ScotlandA 10-year-old boy has been airlifted to hospital after being knocked off his bike by a van in Aberdeenshire.
At 18:34:48 in SportLee Probert will referee the FA Cup final between Arsenal and Hull City at Wembley on 17 May.
Harvard CitationBBC News, 2012. Swansea City: Fans dress as Elvis, and businesses enjoy Premier League stay [Online] (Updated 13th May 2012)
Available at: http://www.ukwirednews.com/news/1428223/Swansea-City-Fans-dress-as-Elvis-and-businesses-enjoy-Premier-League-stay [Accessed 16th Apr 2014]
News In Other Categories
A 10-year-old boy has been airlifted to hospital after being knocked off his bike by a van in Aberdeenshire.
The ebb and flow of men's beard fashions may be guided by Darwinian selection, according to a new study.
Men prefer to watch film adaptations of books than read the original novel, according to a new study, which found the opposite is true for women.
The former chairman of Anglo Irish bank has been found not guilty of illegally supporting the bank's share price.
The composer of the original Halo soundtracks says he has been fired from his job at the video games' creator.
Just over a third of immigration arrests following tip-offs from the public resulted in deportation in 2013, the Home Office has revealed.