London 2012: 'Common sense' on sponsors - Jacques Rogg

"Common sense will prevail" on enforcing protection of Olympic sponsors, the International Olympics Committee (IOC) president has said.

Jacques Rogge said individual cases would not be pursued with police.

But he told the media: "We have to protect the sponsors because otherwise there is no sponsorship and without sponsorship there are no Games."

Mr Rogge also said the IOC was satisfied with the UK government and Locog's assurances on Games security.

Additional troops and police officers have been drafted in to help with security since private security contractor G4S admitted a shortage of staff.

"The security arrangements are in place now and we are satisfied with them," Mr Rogge said.

Asked about the policing of sponsorship, the IOC president said Locog would take a "subtle approach" to sponsorship and individual cases would not be pursued with the police.

"But if there is really blatant intent of ambush marketing by another company or by a group of people with commercial views then of course we will intervene.

"If you have the T-shirt of a competitor of one of our sponsors we will not intervene," he said. "So common sense will prevail and Locog will work with commonsense."

Under IOC rules, tier one "worldwide partners" - such as McDonald's and Coca-Cola - get sole global marketing rights within their sector, including being able to sell their products and services exclusively within Olympic venues.

Locog on Friday said only large groups of spectators wearing "visibly branded" clothing were at risk of being banned from Olympic venues.

The Games organising committee was forced to clarify its stance on the issue after its chairman Lord Coe told the BBC anyone wearing a Pepsi T-shirt may not be allowed access.

In other developments:

Mr Rogge was also asked by a number of journalists whether there would be a moment of silence at the opening ceremony to mark the 40th anniversary of the killing of 11 Israeli athletes and coaches and one German police officer by Black September Palestinian terrorists at the Munich Olympics.

He said the IOC was determined "to continue commemorating" the Israeli athletes killed - but believed the opening ceremony was not the right place to do it.

"We feel that we are able to give a very strong homage and remembrance for the athletes within the sphere of the International Olympic Committee," he said.

"We feel that we are going to do exactly the same at the exact place of the killings in the military airport near to Munich on the fifth of September, the exact date.

"And we feel that the opening ceremony is an atmosphere that is not fit to remember such a tragic incident."

Mr Rogge said he was reassured that "great care" was being taken to protect the live animals that will be used in the opening ceremony.

He also revealed that Argentina President Cristina Fernandez has told its athletes not to make any statements about the disputed Falkland Islands.