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Waterstones to sell Amazon's Kindle book reader

Published: 21st May 2012 07:31:36

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UK bookseller Waterstones is to sell Amazon's Kindle book-reader and launch other Kindle digital services.

Waterstones says the deal will dovetail with its current store refurbishment scheme, which is creating dedicated areas for digital books, free wireless internet and new coffee shops.

With almost 300 stores, Waterstones is the UK's biggest bookseller.

Last month, US bookseller Barnes and Noble teamed up with Microsoft to develop its digital book reader.

Microsoft invested $300m (£185m) in the venture which could make Barnes and Noble's e-book reader, the Nook, available to millions of new customers.

As well as selling the Kindle device, Waterstones will allow Kindle users to digitally browse books and take advantage of Waterstones' special offers.

In a statement, James Daunt, managing director of Waterstones, said: "The best digital readers, the Kindle family, will be married to the singular pleasures of browsing a curated bookshop."

Jeff Bezos, Amazon.com founder and chief executive, said: "Waterstones is the premier High Street bookseller and is passionate about books and readers - a dedication that we share deeply."

Last month, US retail giant Target said that it would stop selling Amazon's Kindle.

Analysts said Target's move reflected concern that Amazon is becoming a serious competitor in areas outside of books.

Last year, Amazon launched a mobile application which allows users to scan products in-store and shows Amazon's rival price.

Source:
BBC NewsExternal LinkShow Citation

Harvard Citation

BBC News, 2012. Waterstones to sell Amazon's Kindle book reader. [Online] (Updated 21 May 2012)
Available at: http://www.ukwirednews.com/news.php/1429827-Waterstones-to-sell-Amazons-Kindle-book-reader [Accessed 19th June 2013]
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